Juventus set asking price for Jonathan David as Premier League interest grows

Juventus are prepared to listen to offers for Jonathan David this summer, with the forward’s future in Turin increasingly under scrutiny as interest builds from the Premier League and beyond.

The Bianconeri have placed a valuation in the region of €25–30 million (£22–25m), a figure that reflects both his relatively muted impact since arriving and the financial incentive attached to any potential sale. Having secured his services on a free transfer, Juventus would bank the entire fee as profit — a significant consideration as they continue efforts to streamline their wage bill and reinforce other areas of the squad.

David, now 26, arrived in Italy with a strong reputation following an impressive spell at Lille, where he established himself as one of Ligue 1’s most reliable goalscorers. He also carries the distinction of being Canada’s all-time leading scorer, underlining the pedigree that made him such an attractive acquisition. However, his transition to Serie A has not been seamless.

Opportunities have been intermittent, and while he has shown glimpses of his clinical edge, he has struggled to cement a regular starting berth. Competition for places, tactical adjustments, and the physical demands of Italian football have all contributed to a stop-start campaign. As a result, both player and club are now open to reassessing the situation at the end of the season.

That uncertainty has not gone unnoticed. West Ham United are among the clubs keeping a close eye on developments as they look to bolster their attacking options. Goals have been at a premium for the Hammers, and the need for a dependable striker has been a recurring theme throughout the campaign. David’s blend of movement, experience at the top level, and relatively attainable price point make him an appealing target.

Nottingham Forest have also been linked with a move as they continue to explore reinforcements in the final third. Their interest forms part of a wider pool of suitors across Europe, suggesting that Juventus will not be short of offers should they decide to actively place the player on the market.

Despite the growing interest, any deal is unlikely to be straightforward. A key issue remains David’s current salary, which places him among the higher earners at Juventus. Matching those terms could prove challenging for potential buyers, particularly for clubs operating within strict financial frameworks. As such, negotiations may hinge not only on the transfer fee but also on whether compromises can be reached regarding personal terms.

From Juventus’ standpoint, the equation is relatively clear. While David retains the qualities that made him a sought-after forward, his lack of consistent influence has opened the door to a possible exit — especially when weighed against the financial upside. For the player, a move could offer the chance to rediscover rhythm and prominence in a system better suited to his strengths.

With a defined asking price, multiple clubs monitoring the situation, and financial considerations at play, the upcoming transfer window is shaping up to be decisive. Whether David remains in Turin or embarks on a new challenge, the next few months are likely to prove pivotal in determining the trajectory of his career.